SaaSletter - G2 + Cloud Ratings Partnership
Plus our 1st Quadrant of 2024 + curated content
Research Partnership With G2
I am honored and excited to announce Cloud Ratings research partnership with G2. From our press release:
Cloud Ratings has announced a research partnership with G2, the world’s largest and most trusted software marketplace. G2 helps 90 million people every year make smarter software decisions based on authentic peer reviews.
Cloud Ratings Quadrants will now feature G2 data for Return On Investment (ROI), Implementation, and Customer Mix.
“Our G2 ‘State of Software’ reports have shown ROI is a critical focus for software buyers, especially in 2024,” commented Palmer Houchins, VP, Head of Marketing at G2. “G2’s review process captures important data points from real software users – like ROI and implementation time – that will now further help inform software buyers as part of Cloud Ratings Quadrants.”“Cloud Ratings is delighted to partner with G2. Leveraging G2’s robust methodology and unmatched scale, this partnership enhances the breadth and depth of data available for Cloud Ratings Quadrants,” commented Matt Harney, Founder of Cloud Ratings.
As our SaaSletter subscribers have seen, the partnership builds upon Cloud Ratings and G2’s collaboration on 3 primary research studies covering:
“Drivers of Customer Satisfaction + Category Leadership” - leveraging G2 data for 4,222 companies and 135,000 data points, our collaboration used 50 regressions to understand the drivers of customer satisfaction and NPS
“Platforms vs Pure Plays” - an examination of software platforms versus point solutions
“Selling Satisfaction” - combining data from RepVue and G2, we examined the correlation of software user ratings with software sales rep outcomes
2024 Digital Sales Room Software Quadrant
The 2024 Digital Sales Room Software category represents the first report including G2 data for ROI, Implementation, and Customer Mix.
Ranked vendors included Aligned, Allego, BigTinCan, Dealhub.io, Dealpad, Dock, Enable Us, GetAccept, GTM Buddy, Journey.io, JourneyDXP, Recapped.io, RELAYTO, SP_CE, Showpad, trumpet, and Valuecase.
The full report, company rankings, and research methodology are available at: https://cloudratings.com/digital-sales-room-software/
Cloud Ratings recently completed a True ROI study of RELAYTO. While True ROI reports have zero impact on a vendor's Quadrant position, these ROI studies are included for the benefit of software buyers.
G2 2024 Buyer Behavior Report
G2 released their “2024 Buyer Behavior Report” (n = 1,900+ software buyers; 39 slides) with some excerpts above and threaded here.
But go read the whole report.
Curated Content
The “SaaS Growth Report” from ChartMogul included great data comparing growth curves of bootstrapped vs VC-backed companies
HockeyStack - a revenue intelligence platform - continues to release great data - my excerpts thread here and their full report here
“Target Pipeline Coverage is Not the Inverse of Win Rate” - from Dave Kellogg, supported by a podcast episode with Ray Rike
Bonus Charts
While “software tastes like chicken" (h/t Robert Smith at Vista), sales org charts really do vary. For operators: keep this in mind when benchmarking. For investors: this has real modeling implications:
Our look at public cloud revenue growth (AWS, Azure, Google) vs the cloud cost optimization signals we track → while correlation does not necessarily mean causation, the relationship here (r-square > 0.90) is notable:
