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Godard Abel - G2 - Software Buying In The Age of AI
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Godard Abel - G2 - Software Buying In The Age of AI

Our Guest: Godard Abel, Co-Founder and CEO of G2, the world's largest and most trusted software marketplace. He previously built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce).

Episode Topics:

  • AI across the stack: Infrastructure, data, models, and applications—where the most significant opportunities and risks lie

  • Incumbents vs. startups: Why the next decade will reward incumbents with data and trust, and AI-first challengers with 10x user experiences

  • G2’s AI strategy: From generative engine optimization (GEO) to G2 AI as a buying assistant

  • Future of software buying: Will AI shorten shortlists? How buying cycles, transparency, and seller roles are evolving

  • Marketing in the AI era: Risks of losing optimized website conversion funnels and how vendors must retool

  • Endurance in entrepreneurship: Lessons from the Leadville 100 on perseverance and keeping vision through valleys

Resources:

G2 2025 Buyer Behavior Report

Godard Abel LinkedIn

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