SaaSletter - Assorted SaaS Content

Oct 09, 2021

A mix - whether benchmarking reports, Tweets, or resurfacing 1st rate evergreen reads - for your scrolling. Actually reading the articles is optional.

Benchmarks + Reports + Data Points

KeyBanc 2021 Private SaaS Company Survey Results — www.key.com

More to come from me on the 2021 edition. Awesome resource going back to the Pacific Crest days.

2021 ICONIQ Enterprise Five — medium.com

Benchmarking data from 50 ICONIQ Growth portfolio companies

Founder Collective shares their exit values -> "VCs focus on $1B+ exits. Founders should pay more attention to <$1B exits."

Resources For Founders

Through some recent work at SaaStr, I've had to answer enough questions like "Where should I look up VCs that invest in my category?" or "What are the best practices for my pitch deck?" that I am building out my Founder advice library. For the investors + operators that subscribe, consider these guides you can safely pass along:

Raising Money From Investors - Full Deck

From Marie + Hiten

How Superhuman Built an Engine to Find Product/Market Fit | First Round Review — review.firstround.com

The segmentation walk-through was incredibly helpful to some PMF analysis I'm working on right now at SaaStr.

Annual Planning for Early-Stage Startups — www.scalevp.com

A truly usable Google Sheet for Founders

Tweets

If you are intelligently trying to maintain a minimum viable presence on Twitter - i.e. not waste your valuable time - but need some Tweets so you don't look AWOL or lame, just retweet these:

Matthew Prince 🌥 @eastdakota

One of the smartest decisions we made at @Cloudflare was recognizing that the primary purpose of our blog was attracting employees, not attracting customers.

ayush @oopneja

Undercover boss where a CTO onboards as a software engineering intern

Matt Harney @SaaSletter

Round-up of 6 Product Led Growth / #PLG sessions at @saastr 2021: saastr.com/6-product-led-… With talks from @rachelwolan from DropBox, Aaron Cort @clickup, @a85 CEO @getpostman, @ONottebohm CRO @NotionHQ, + marketing leaders from @DoolyHQ + @Calendly + @loom.