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SaaSletter - Fresh Benchmarks (n=1,880) + Curated Links

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SaaSletter - Fresh Benchmarks (n=1,880) + Curated Links

Featuring Benchmarkit, Coatue, OnlyCFO, and Dave Yuan

Matt Harney
Jul 7, 2023
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SaaSletter - Fresh Benchmarks (n=1,880) + Curated Links

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Benchmarkit SaaS Benchmarks

Ray Rike
and Benchmarkit (fka RevOps Squared) just released their latest benchmarking study (n = 1,880)

Before diving into *partial* excerpts, I wanted to flag the interactive data set here

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Now excerpts from the full, ungated report at: https://benchmarkit.ai/benchmarks

  • Unique for the benchmark genre, historical + trended data:

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Good quote on Ro40: "Rule of 40 is often artificially elevated by the higher growth rates found in the < $5M ARR cohort. As such Rule of 40 is not an instructive metric for this cohort."

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"Low hanging fruit" dynamic - quick payback opportunities diminish with ARR scale, marginal spend goes to lower return GTM:

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Net Revenue Retention: a reminder that public SaaS companies are truly exceptional (median NRR at 115% per Meritech Capital comp table) vs. this "real world" sample of 1,800 SaaS companies at 103% NRR

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Great capital efficiency data:

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The full report is 51 pages, so I can't highlight all of the interesting charts + data cuts!

Curated Links

Coatue released a strong state of the TMT markets deck at their conference - my excerpts here and the full deck here

OnlyCFO
- “Closing Sales Deals in 2023 - The state of software sales, how the best sales reps shine, and how to protect the business from bad deals”

Dave Yuan’s “A Primer on Vertical Market Software” podcast episode with Invest Like The Best has been wildly popular on SaaSTwitter

A primer (~35-minute read) on the Modern Data Stack - Muji’s work like this is usually paywalled, so take advantage here

Morgan Stanley’s thematic group published an interesting study on the long-term track record of Rule of 40 NASDAQ Stocks - my highlights here

SaaS pricing/inflation benchmarks (n=140) here

Cloud Ratings Content

For new subscribers, we recently published our May 2023 SaaS Demand Index, an industry-wide top-of-funnel proxy based on high-intent search volumes (aka “okta pricing):

Claire Suellentrop (early Director of Marketing at Calendly’s inflection) recently published “Forget The Funnel” and joined our podcast to discuss the book:

AUDIO | VIDEO

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SaaSletter - Fresh Benchmarks (n=1,880) + Curated Links

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