SaaSletter - ICONIQ's Deck; My Real-Time Indicators for SaaS
I'm back to publishing after a long hiatus.
A Must Read ICONIQ Metrics Deck - 2022 Trends
54 slides of granular AND longitudinal data from 92 leading SaaS companies:
ICONIQ Deck - Best In Class Benchmarking
Zooming out from YTD 2022 metrics, I found laying out the longitudinal data remarkably good
A few of the many highlights:
![](https://s3.amazonaws.com/revue/items/images/018/031/815/original/2b93b7e6-9e65-4f49-b9b7-01ced49eed40.png?1663350480)
SaaS vs Macro - Indicators I'm Watching
Sales performance - as measured by RepVue quota attainment - has been quite bad in 2022:
![Twitter avatar for @SaaSletter](https://substackcdn.com/image/twitter_name/w_96/SaaSletter.jpg)
![Image](https://substackcdn.com/image/fetch/w_600,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fpbs.substack.com%2Fmedia%2FFct8kmOacAEQjMO.png)
But demand indicators look healthy -> implies sales cyclces lengthening. This is consistent with management commentary on earnings calls across most of SaaS:
![Twitter avatar for @SaaSletter](https://substackcdn.com/image/twitter_name/w_96/SaaSletter.jpg)
![Image](https://substackcdn.com/image/fetch/w_600,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fpbs.substack.com%2Fmedia%2FFakC0daUUAA8vCd.png)
Assorted SaaS Links + Tweets
How Quickly Should You Grow to Key ARR Milestones? The Rule of 56789 - Kellblog — kellblog.com Question: what do you call a 10-year old startup with $10M in ARR? Answer: a small business [1]. When you make a list of key SaaS metrics, you’ll rarely find age listed among them. That’s correct in the sense that … Continue reading →
"State of Tech" Deck - Kinesic Capital — twitter.com “Hi FinTwit, I'm pleased to share the second edition of Kinesic Capital's "State of Tech" Report, updated through July 2022. You can download a copy at the link below. I hope you enjoy! https://t.co/1tBoMrDbyW”
How Software Is Stifling Competition and Slowing Innovation - The New York Times — www.nytimes.com A tech entrepreneur turned academic takes on the “disruption myth.” Big companies, he argues, have built software moats against rivals.
![Twitter avatar for @SaaSletter](https://substackcdn.com/image/twitter_name/w_96/SaaSletter.jpg)
![Image](https://substackcdn.com/image/fetch/w_600,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fpbs.substack.com%2Fmedia%2FFYELqm9UIAAQYIk.jpg)
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