A tale as old as time. Marketing gets the blame for the failures and sales the credit for success. It’s kind of the default state. That’s why CEOs, CROs, and CMOs need to really understand their business and the realty of delas. You can’t just survey sales on beat/miss reasons.
A tale as old as time. Marketing gets the blame for the failures and sales the credit for success. It’s kind of the default state. That’s why CEOs, CROs, and CMOs need to really understand their business and the realty of delas. You can’t just survey sales on beat/miss reasons.
Great insights!
Thanks for the kind words, Eric!