SaaSletter - Value Creation Summit Recap
Highlights from our event with Ebsta, G2, Modern Revenue, PDL + RepVue
+16x Sales Velocity Case Study
Guy Rubin of Ebsta (revenue intelligence software with visibility into $48 billion+ of sales pipeline via their global customer base) presented a powerful case study from the impact of Ebsta’s new Revenue Insights as a Service (RIaaS) on a private-equity backed portfolio company:
16x increase in overall sales velocity, which is defined as = (Deal Count x Avg Deal Value x Win Rate) / (Sales Cycle), given improvements in win rates while decreasing sales cycles.
Cloud Ratings is partnering with Ebsta to expand their RIaaS practice with private equity and growth equity investors:
With this 57-slide deck example showing what you + your portfolio company would receive each quarter through Ebsta’s professional service augmented by AI offering:
Note: the ideal customer profile for RIaaS has more than 20 sellers (i.e. Account Executives)
Book a demo with the Ebsta RIaaS team here:
More Summit Highlights
My talk focused on the need to get more quantitative, forward-looking, and apply data at scale.
Sean Saint (Head of Investment Research at People Data Labs) provided a reminder of what “scaled data” looks like - PDL covers 720 million professionals across 72 million companies.
Building on G2’s Buyer Behavior Report (h/t Tim Sanders), Kai Mitsushio’s talk (slides here) focused on how AI is impacting buying behaviors.
For our (many!) buyside readers, since G2 is a great bellwether for *B2B* search vs AI share trends, these AI disclosures (top left slide) could be useful for any Google Search investment thesis work.
Jaap Westrik (Founder of Modern Revenue) is world-class at GTM <> Finance. Hopefully these slide previews below (full deck here) get you to watch the replay of his session:
More From RepVue
Ryan Walsh (Founder + CEO of RepVue) demoed RepVue’s investor-oriented data product.
NEW: RepVue just released their Q2 Cloud Sales Index. Key excerpts here:
About Cloud Ratings
In mid-2024, we announced a research partnership with G2 - more here:
With this slide showing how our G2-enhanced Quadrants (like our recent Sales Compensation Software) release, this business of software newsletter you are reading, our podcasts, and our True ROI practice area all fit within our modern analyst firm:
