Solid article and great data. What's particularly interesting is the enterprise sales data. It shows that MM is a good place to be as a seller today.
The Tidemark article, specifically longview part I, is fascinating. You see most sellers looking to break into industries like cloud/security but if you follow the longview perspective (ie FTW, SST, DED, FTW) and understand those mechanics - its ripe for hungry sellers to take advantage of different verticals where talent isn't saturated (ie marketing or procurement).
Solid article and great data. What's particularly interesting is the enterprise sales data. It shows that MM is a good place to be as a seller today.
The Tidemark article, specifically longview part I, is fascinating. You see most sellers looking to break into industries like cloud/security but if you follow the longview perspective (ie FTW, SST, DED, FTW) and understand those mechanics - its ripe for hungry sellers to take advantage of different verticals where talent isn't saturated (ie marketing or procurement).